Marketing Coordinator

Guilford, CT

Full Time

BLR

Entry Level

At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.

Job Summary:
The Marketing Coordinator is responsible for supporting client campaign management strategy while assisting with the development of new initiatives aligned with company and goals. The primary focus will be executing and optimizing B2B lead generation client campaigns through email marketing, branding, social media, and other channels. The Marketing Coordinator must be an organized multitasker, able to handle diverse campaigns and projects simultaneously and meet tight deadlines.
Primary Duties and Responsibilities:

Support the marketing strategy set by the Marketing Manager
Fulfill client campaign deliverables for the media arm of the business
Optimize and test landing pages, email templates, etc.
Identify and execute improvements for processes, content, and lead generation
Track email marketing data, analyzing campaign results, and prepare reports to inform future strategies
Manage email schedules and social media calendars across multiple markets
Assist with creating/maintaining sales collateral
Assist in the support of internal campaigns
Seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Additional Responsibilities:

Additional duties as assigned

Critical Competencies:

Collaboration & Team Building- Builds and maintains relationships to successfully work toward common strategic goals, creates strong morale and spirit, fosters open dialogue, creates a sense of unity among team
Innovative Thinking- Consistently demonstrates a passion for innovative thinking and idea generation successfully obtains buy-in from relevant stakeholders, able to navigate the creative process, can project how potential ideas may play out in the marketplace
Enthusiasm & Passion- Communicates a compelling and inspired vision of core purpose, focused on the future (not the past), inspires others to take the journey, sparks passion and creativity among those around them

The Individual:

Highly organized with ability to multitask in a fast-paced environment
Experience with Marketing Automation tools and processes, specifically Salesforce Pardot
Experience using data analytics software
Experience with image software/platforms
Working knowledge of HTML
Proficient in Outlook, Excel, Word and PowerPoint
Experience in marketing coordination, campaign management, or similar role
Ability to work collaboratively with other internal stakeholders (Content, Client Services, marketing peers etc.)
Strong copywriting and communication skills
Eye for detail and design

Qualifications:

Bachelor’s Degree
1-3 years of marketing experience

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.

Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.

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