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Director, Conference Marketing

Job Summary

The Director, Conference Marketing is responsible for developing and implementing effective, measurable direct marketing strategies ranging from 80-person seminars to 1,500+ delegation trade shows by driving conference attendee acquisition/tickets sales, raising brand awareness and increasing event market share.

The position is responsible for the development and execution of multi-channel event marketing strategies that drive awareness, engagement and consumer demand to meet target sales and revenue goals.

The position will report to President, Argosy.

Roles and Responsibilities

  • Develop multichannel event marketing and audience development strategies to drive awareness, demand generation, sponsorship opportunities and ticket sales to meet financial goals.
  • Articulate event positioning and “go to market” and audience development strategies for new event concepts working in collaboration with colleagues on the conference team and stakeholders across the division.
  • Responsible for ensuring adherence to revenue expectations and marketing and expense budgets  in order to maximize revenue while managing/minimizing cost.
  • Develop, manage and report on Key Performance Indicators including, but not limited to marketing reach, marketing effectiveness, audience capture rate, marketing budgets, prospect database growth.
  • Develop, deploy and analyze campaigns through a variety of channels including digital advertising, direct email marketing, SEM, Social Media marketing and other digital and offline channels as warranted by the event concept/audience
  • Manage, procure and expand our customer and prospect lists. Help identify ways to streamline internal workflows to support telesales and sponsorship sales teams.
  • Work collaboratively with teams across the company to create appealing campaigns, communicating winning marketing concepts through well written copy and smart, impactful design
  • Work internally to monitor digital campaigns and collect metrics to calculate ROI, implement a test-and-measure approach to continuous strategy and process improvements to ensure goals are met
  • Management of marketing budget: estimating/contracting outside resources/tracking invoices against budget/project documentation/approvals
  • Development of a paid marketing strategy, by event, that may include but isn’t limited to SEM, Social Media, list rentals and external display advertising
  • Identify, develop and maintain marketing partnerships to drive audience development and branding efforts by project/event  
  • Maintain knowledge of current trends and digital marketing strategies as they evolve

Additional Responsibilities

  • Ability to travel up to 15% of the time as needed
  • Performs other duties as assigned


  • People Resources – Direct:  ~4 Direct Reports
  • People Resources – Indirect:  ~1 Indirect Reports

Primary Product Portfolio

  • Financial Services:  Venture Capital, Credit Unions, Investment Advisors, Broker/Dealer


  • Bachelor’s Degree in Business, Marketing, Communications, Advertising or similar.  MBA helpful but not required.
  • 7+ years professional experience working in field, direct experience/expertise in direct response, event and brand marketing, preferably with B2B events
  • A minimum of 5+ years marketing to senior-level professionals CEO’s, Managing Directors, High-Net-Worth individuals, etc.
  • 3+ years of budget responsibility; to include development, management, reporting
  • 3+ years managing and mentoring teams with a focus on people development
  • 2+ years experience in digital marketing, production, editorial and sales teams

The Individual

  • Creative, bold, thoughtful and in-step with innovative digital marketing trends/techniques
  • Team oriented, collaborative and ability work effectively across all levels of management, teams, and disciplines
  • Well organized with the ability to work efficiently, effectively and proactively in a fast-paced and deadline-oriented “always-on,” environment
  • Agile, proactive & comfortable working with ambiguous specifications coupled with the ability to prioritize on the fly
  • Must be well organized and able to manage multiple complex projects simultaneously with overlapping timelines and deadlines
  • Excellent written, verbal, interpersonal and communication skills required
  • Experience with B2B media company preferred

Simplify Compliance is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.  All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257.

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