View Our Website View All Jobs

Director, Conference Marketing

Job Summary

The Director, Conference Marketing is responsible for developing and implementing effective, measurable direct marketing strategies ranging from 80-person seminars to 1,500+ delegation trade shows by driving conference attendee acquisition/tickets sales, raising brand awareness and increasing event market share.

The position is responsible for the development and execution of multi-channel event marketing strategies that drive awareness, engagement and consumer demand to meet target sales and revenue goals.

The position will report to President, Argosy.

Roles and Responsibilities

  • Develop multichannel event marketing and audience development strategies to drive awareness, demand generation, sponsorship opportunities and ticket sales to meet financial goals.
  • Articulate event positioning and “go to market” and audience development strategies for new event concepts working in collaboration with colleagues on the conference team and stakeholders across the division.
  • Responsible for ensuring adherence to revenue expectations and marketing and expense budgets  in order to maximize revenue while managing/minimizing cost.
  • Develop, manage and report on Key Performance Indicators including, but not limited to marketing reach, marketing effectiveness, audience capture rate, marketing budgets, prospect database growth.
  • Develop, deploy and analyze campaigns through a variety of channels including digital advertising, direct email marketing, SEM, Social Media marketing and other digital and offline channels as warranted by the event concept/audience
  • Manage, procure and expand our customer and prospect lists. Help identify ways to streamline internal workflows to support telesales and sponsorship sales teams.
  • Work collaboratively with teams across the company to create appealing campaigns, communicating winning marketing concepts through well written copy and smart, impactful design
  • Work internally to monitor digital campaigns and collect metrics to calculate ROI, implement a test-and-measure approach to continuous strategy and process improvements to ensure goals are met
  • Management of marketing budget: estimating/contracting outside resources/tracking invoices against budget/project documentation/approvals
  • Development of a paid marketing strategy, by event, that may include but isn’t limited to SEM, Social Media, list rentals and external display advertising
  • Identify, develop and maintain marketing partnerships to drive audience development and branding efforts by project/event  
  • Maintain knowledge of current trends and digital marketing strategies as they evolve

Additional Responsibilities

  • Ability to travel up to 15% of the time as needed
  • Performs other duties as assigned

Scope

  • People Resources – Direct:  ~4 Direct Reports
  • People Resources – Indirect:  ~1 Indirect Reports

Primary Product Portfolio

  • Financial Services:  Venture Capital, Credit Unions, Investment Advisors, Broker/Dealer

Qualifications

  • Bachelor’s Degree in Business, Marketing, Communications, Advertising or similar.  MBA helpful but not required.
  • 7+ years professional experience working in field, direct experience/expertise in direct response, event and brand marketing, preferably with B2B events
  • A minimum of 5+ years marketing to senior-level professionals CEO’s, Managing Directors, High-Net-Worth individuals, etc.
  • 3+ years of budget responsibility; to include development, management, reporting
  • 3+ years managing and mentoring teams with a focus on people development
  • 2+ years experience in digital marketing, production, editorial and sales teams

The Individual

  • Creative, bold, thoughtful and in-step with innovative digital marketing trends/techniques
  • Team oriented, collaborative and ability work effectively across all levels of management, teams, and disciplines
  • Well organized with the ability to work efficiently, effectively and proactively in a fast-paced and deadline-oriented “always-on,” environment
  • Agile, proactive & comfortable working with ambiguous specifications coupled with the ability to prioritize on the fly
  • Must be well organized and able to manage multiple complex projects simultaneously with overlapping timelines and deadlines
  • Excellent written, verbal, interpersonal and communication skills required
  • Experience with B2B media company preferred

Simplify Compliance is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.  All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257.

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, .docx, .odt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.